Axer Strategies and Estrada Marketing (together) offer comprehensive, strategic, and creative digital marketing solutions.
We specialize in providing affordable and efficient marketing strategies to businesses of all scales, with a focus on Hispanic-led businesses, tech startups, law firms, e-commerce, and medium-sized businesses.
Our forte lies in customizing marketing strategies leveraging the power of data analytics. Our services include brand strategy & positioning, logo, color palette, font design, website strategy & execution, content & SEO strategy, setup of SEO platforms like Google Search Console, Bing Webmaster, SEMrush, and more.
Estrada Marketing, our arm targeting small businesses and startups, simplifies digital marketing for our clients. We understand the intricacies of running a small business and the potential digital marketing holds in driving growth. We focus on refining your company image, making local digital marketing seamless, setting up analytics tags, claiming external listings, creating social media strategy, planning email marketing, designing business stationery, and more. We specialize in optimizing for local SEO, tailoring an online advertising strategy, and facilitating bi-weekly progress meetings.
With an eye on the future of marketing, our combined services offer a cost-effective, precise, and modern approach. We ensure that your online presence is not just established but is compelling and attractive to your target market. This is achieved through in-depth site analytics, blogging/content plans, client testimonial acquisition plans, brand kits, photoshoot shot-lists for website photos, and setting up monthly reporting.
Through us, you're investing in an innovative and strategic marketing direction. We are your partners in navigating the digital landscape, setting you on the path of perpetual growth and success....
Hi there, I'm Taylor Walker from DFW Clinical Research. We're all about making strides in the healthcare field, and recently, we decided to ramp up our presence in the Dallas-Fort Worth area, targeting the vibrant 18-30-year-old demographic. That's when we brought Axer Strategies and Estrada Marketing on board.
First off, the logo revamp. We needed something that resonated with a younger audience yet stayed true to our professional roots. The team delivered a sleek, modern design with a color palette that's both eye-catching and sophisticated. It's not just a logo; it's a statement of our brand's evolution.
But there's more. Axer Strategies and Estrada Marketing didn't just stop at a visual makeover. They crafted a marketing strategy that's as dynamic as our target audience. We're talking a full spectrum of services - from social media buzz to engaging content, website tweaks, SEO finesse, impactful email campaigns, and even smart, budget-friendly paid ads. Their strategy is like a well-oiled machine, each part working seamlessly to amplify our reach and connect with our audience.
Working with this team has been a revelation. They're not just marketers; they're like our strategic partners, understanding our mission and translating it into a language that resonates with our audience. If you're looking for a team that can take your brand to the next level, Axer Strategies and Estrada Marketing are your go-to guys....
Hello all, I'm Caleb Patterson of The Patterson Law Firm. When I decided it was time to elevate my firm’s digital presence, I knew we needed experts. That's when we turned to Axer Strategies and Estrada Marketing, and it was one of the best decisions I've ever made.
First, the branding. I needed a logo that was both unique and professional. They delivered beyond our expectations, creating a color palette and font that perfectly encapsulated our brand ethos. They even put together a comprehensive brand board and style guide, making it a breeze for us to maintain brand consistency. But they didn't stop at branding. They also took our website to the next level. After an in-depth SEO audit, they crafted an excellent content strategy. They optimized our site using key platforms like Google Search Console, Bing Webmaster, and SEMrush, ensuring we're easily found by those who need our services the most. The marketing automation strategy they devised has also been a game-changer. With analytics tags and monthly reporting, we're now able to track our performance like never before. They also claimed external listings to broaden our digital footprint and put together a cohesive social media and email marketing plan.
One thing that really sets them apart is their attention to detail. They even designed our business stationery, organized a photo shoot for our website, and drafted a dynamic blogging plan. It's like they've thought of everything. Local SEO was a big focus for us, given the nature of our location-based services. They nailed it. And the tailored online advertising strategy they deployed? Simply outstanding. We have bi-weekly meetings to ensure everything is on track, and the transparency is something we truly appreciate.
So here we are with a digital identity that not only captures who we are but also puts us in a prime position for client acquisition and engagement. If you're looking for a team that's strategic, effective, and downright brilliant, look no further. Axer Strategies and Estrada Marketing are the real deal.
Hey everyone, I'm Robert Tsai, and I run a legal firm. When I first reached out to Axer Strategies and Estrada Marketing, it was actually on the recommendation of a colleague. At the time, I was looking to offload the marketing side of things so I could focus more on business operations and my clients. Little did I know, I was about to embark on a complete digital marketing journey for my firm.
First up, the custom logo. I needed something that would not only stand out but also encapsulate the essence of my legal practice. They absolutely nailed it. But what started as a logo project quickly evolved into a full-scale brand strategy. From color palettes to fonts, they crafted a comprehensive brand identity for me, all neatly packaged in a user-friendly Canva brand kit.
Next, they tackled the website on Wix. After completing the local SEO research, they laid out a strategy that was pure genius. They got me set up on all the major SEO platforms like Google Search Console, Bing Webmaster, and SEMrush.
But the magic didn't stop there. They rolled out a marketing automation strategy (via Zapier) for a good user journey and set up analytics tags to be able to understand user behavior and have monthly reporting. They even claimed external listings to maximize my reach and put together a killer social media and holiday email marketing plan.
What really impressed me was their focus on local SEO. In the legal field, local visibility is everything. They got it spot-on. We still have bi-weekly progress meetings, which keep everything transparent and on track.
They helped organize a photoshoot for my website and developed an engaging blog and content strategy. Honestly, they thought of everything.
So here I am, with a fortified online presence and a growing business. Thanks to Axer Strategies and Estrada Marketing, I've been able to focus on what I do best, knowing that the marketing is in expert hands. If you're looking for a team that's not just smart but also incredibly strategic and effective, you've found them....
We're so pleased to hear about your positive experience with Axer Strategies and Estrada Marketing! Your kind words mean the world to us. It's been a pleasure to see your digital marketing journey unfold, from the initial custom logo to a full-scale brand strategy and beyond.
We're especially glad to hear that our focus on local SEO and comprehensive reporting has made a meaningful impact on your business. Our goal is always to be more than just a marketing agency; we aim to be strategic partners who empower our clients to focus on what they do best.
Thank you for putting your trust in us, Robert. We're excited about what the future holds and look forward to our continued partnership.
Hey there, it's Brian from LCR-K9 Training of DFW! Man, where do I even start? Working with Estrada Marketing has been an absolute game-changer for my business. Before teaming up with them, I was pretty much relying on word of mouth to get new clients. Don't get me wrong, that's great and all, but I knew I had to step up my game if I wanted to reach more dog owners in the DFW Metroplex and beyond.
First things first, the logo. I had a vision in my head of what I wanted—something that is "modern yet vintage," with a German Shepard front and center. Estrada Marketing totally nailed it. They used Canva to create a bunch of different versions, and let me tell you, it was a challenge to land on the final one but when we did, it felt right. The final logo is distinctive, memorable, and it perfectly communicates what LCR-K9 Training is all about. It's got that western vibe but with modern elements. Just what I was looking for!
Now, let's talk about the website. I didn't have one, and honestly, I didn't think I needed one. But Estrada Marketing set me up with a Google My Business profile and created an SEO-rich website right there. It's straightforward, easy to navigate, and it's got all my Google reviews for new clients to see. Plus, it's free!
I was a bit skeptical at first, though. I mean, having a site on Google My Business felt risky. One wrong click and you could lose everything—reviews, website, the whole shebang. But Estrada Marketing reassured me. We discussed the pros and cons and helped me understand how to manage the platform responsibly. That put my mind at ease, and I gotta say, the results speak for themselves.
Since teaming up with Estrada Marketing, I've seen a steady flow of new clients coming in. People are finding me online, checking out my Google reviews, and getting in touch—all thanks to the killer online presence Estrada Marketing helped me establish. If you're a small-sized business looking to make some serious moves in the digital space, you've got to check these guys out. They know their stuff, and they put in the hard work....
Wow, reading your review just made our day over here at Estrada Marketing! We're thrilled to hear how impactful our partnership has been for LCR-K9 Training. Your vision for a "modern yet vintage" logo was a fantastic challenge that we were more than happy to tackle. And it's great to hear that the Google My Business strategy is paying off, despite the initial reservations.
We always aim to be more than just a marketing agency; we want to be strategic partners who understand the unique needs and risks of each business we work with. Your success is our success, and we're excited to see where we can take LCR-K9 Training next.
Thanks for putting your trust in us, Brian. Here's to more growth, more clients, and more happy, well-trained pups in the DFW area!